Hispanic Marketing Blog

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Latinos represent in SXSW music fest

chiquita violentaThe SXSW Musicchiquita violentachiquita violenta Festival was in full swing in Austin on the second week of March.

Among the Latin offerings this year were shows from Allison, Delux, Panda, Mala Rodriguez, Rodrigo y Gabriela, Circo, Ceci Bastida, Montenegro, David Garza, Monareta, Upground, Sussie 4, Fobia, Chikita Violenta and more.

Chikita Violenta were among the most raved about with their Indie, new sound unlike the others. Their new record, Stars and Suns Sessions, was produced by David Newfeld of Broken Social Scene in Toronto and his influence clearly shows. Their sound is heavily driven by keyboard and synthesizer. They also chose to sing in English instead of their native language, which clearly shows a desire to break out in the general market.

Check them out!

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About Lynn Currie

Lynn Currie is one of the 3 founding partners at Mercury Mambo. You can read more about her here. If you'd like to get to know her better, you can find her on Twitter. If you prefer to only hear her musings on Hispanics and Hispanic Marketing though, feel free to just follow her on Mercury Mambo's Twitter account.

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