Hispanic Marketing Blog

Hispanic Shopper Marketing, Event and Experiential Marketing, Sales Promotions, and Branding Agency

What’s in a name?

My dad’s side of the family is Mexican; my great grandmother came from Coahuila. My maternal great grandfather came over on a boat from Lithuania.

I’m the only one in my dad’s family that attempts to honor any sort of cultura mexicana. I’ve celebrated Dia de los Muertos for several years, complete with homemade sugar skulls, pan de muerto y un ofrenda. I had to learn about this tradition from a project I did in a college Spanish class – not my family. After the death of mi abuela last summer, I brought my Dia de los Muertos supplies home and set up my altar there; it was then that I felt like my family really understood what I was doing and why.

Some of my cousins on my dad’s side dismiss their Hispanic heritage; instead, they claim their mom’s Irish roots. They celebrate all things Irish, and I respect that completely. But a part of me cringes every time I hear them say our last name: they pronounce it “VAIR-uh” instead of “VAWR-uh”.

Okay. I get that a lot by people who don’t know me. I’ve even come to expect that I’ll have to correct people. And as soon as I do, the next sentence out of their mouth is always, “Oh, so you’re Hispanic?” I also get that same comment when I mention my hometown is San Antonio.

But my cousins, who are just as biologically Hispanic as I am, are the ones doing the butchering. So just what is it that makes someone Hispanic?

Clearly more than just un nombre.

Tags: , , ,

About Lynn Currie

Lynn Currie is one of the 3 founding partners at Mercury Mambo. You can read more about her here. If you'd like to get to know her better, you can find her on Twitter. If you prefer to only hear her musings on Hispanics and Hispanic Marketing though, feel free to just follow her on Mercury Mambo's Twitter account.

2 Awesome Comments So Far

Don't be a stranger, join the discussion by leaving your own comment
  1. Matt Reyes
    June 10, 2008 at 8:02 pm #

    My brother and all of my family all called me coconut growing up.

    Now, I know more Spanish than all of them.

    Haha.

  2. Manny Morales
    June 13, 2008 at 9:12 pm #

    Christina, “Hispanic” is just a word someone created for a group of people with brown skin or from Spanish speaking countries. I believe how you feel about who you are and where your from, your roots, is more important. A name, although very important, is an introduction to who you and your heritage.
    As for your cousins dismissal of their Hispanic heritage, I believe they are doing what they have been conditioned to do. I’m a third generation Mexican American, born and reared in San Antonio as well, and I was punished for speaking Spanish in school. I was also ridiculed for practicing cultura mexicana. I was basically force to accept Anglo customs and cultural traits or suffer the consequences. Although some things have changed, we are still being punished for speaking Spanish and practicing cultura mexicana. Look at the current political and economic environment for proof.
    Christina, I didn’t mean to bring such a serious tone to what are usually fun and informative topics. Personally, my experience has made a stronger more determined person and never apologizing for my Hispanic heritage. Thanks.