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An Open Letter to XM Radio

By • December 10, 2008 • Research, WOM • 2 Comments

Dear XM Radio:

You have let your customers of the Latino persuasion down. Particularly, yours truly. The reason I chose your service over Sirius was due to the great amount of Latin stations that you had.

Seriously, you had 5 really neat, distinct channels: Fuego (reggaeton), Viva (latin pop), Aguila (regional mexican/tejano on Sundays), Caliente (mostly salsa/merengue), and Caricia (latin oldies).

Now, after your merger with el perrito, all you have is Caliente that mashes everything together. And TWO French stations (see below). I don’t think that you’ll be hearing, “Bonjour, señor” anytime soon from Latinos.

However, the way you’re headed, you’ll be hearing “Au revoire, XM!”. Let us know if you’d like any help in reaching back out to people like me. We’d love to show you how word-of-mouth can better (rather than taint) your service.

Saludos,
Matt

P.S.: Having your call center in Bangalore tell me that my input into why I want to cancel my service will not reach management is bad word-of-mouth and horrible customer relationship management.

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About Lynn Currie

Lynn Currie is one of the 3 founding partners at Mercury Mambo. You can read more about her here. If you'd like to get to know her better, you can find her on Twitter. If you prefer to only hear her musings on Hispanics and Hispanic Marketing though, feel free to just follow her on Mercury Mambo's Twitter account.
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2 Awesome Comments So Far

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  1. SaucidoSlant→
    December 10, 2008 at 4:45 pm #

    I think I have something to talk about on tomorrow’s Vlog. Yeah XM proves that we still have mucho work to do…as the French say “Que Chingas?!”

  2. Matt Reyes→
    December 16, 2008 at 5:29 pm #

    Thanks for your comment! The French, they are great.

    XM also had a Latino organization back up their merger with Sirius!
    http://www.orbitcast.com/archives/latino-leaders.html