Hispanic Marketing Blog

Hispanic Shopper Marketing, Event and Experiential Marketing, Sales Promotions, and Branding Agency

El Chavo @ Tar-Jay

So a Friday date night for me these days is no longer about strolling 6th street, but rather strolling around Target.

During my most recent stroll, I noticed a perfectly set end cap display promoting El Chavo dolls and games. It was so perfect that I wish I knew who to give props to because they should know that my Tar-Jay did a great job at placing this culturally relevant display in a major alley and not at the back of the store.

El Chavo is a cultural icon dating back to the 70s and offers many fond memories for many generations. After a bit of research, it turns out that Fundex launched this campaign around Three Kings Day, supporting the animated series on Univision.

Wow – what a legacy El Chavo has had. Now thanks to Target, his humor and heritage lives on and will totally become relevant for my son’s generation.

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5 Awesome Comments So Far

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  1. Eric
    February 18, 2009 at 2:15 pm #

    El Chavo! I wonder if he’s at every Target?

  2. lisa
    July 8, 2009 at 6:33 pm #

    wow….how kool i been trying to get ahold off these toys for my 2 boys….. do u think every target has them i live in a asian community they so do not have them…. do u know in which one did u see them for i can track them down a.s.a.p. there bdays r around da coner n da theme is el chavo……it will b wonderful to play this with our guest. info me back plz. thanks

    • Lynn Currie
      July 9, 2009 at 9:37 am #

      Hi Lisa – the display was seen at the Target at Ben White and S. Lamar in Austin. Hope that helps, Lynn

  3. April Alejandro
    July 9, 2009 at 9:58 am #

    You can also check out the manufacture. It looks like you can order directly from Fundex Games.

    http://www.fundexgames.com/products.php?categoryId=23

  4. Alyson Fraser
    May 29, 2010 at 10:46 am #

    If I had a nickel for every time I came here.. Superb read!