Hispanic Marketing Blog

Hispanic Shopper Marketing, Event and Experiential Marketing, Sales Promotions, and Branding Agency

Mercury Mambo Participates in a SXSWi Panel

I’ll (Lynn) be will be one of the panelists for SXSW’s Latino Digital Drive: Why This Audience Matters.

An in-depth look at the growing Latin music market, why this demographic represents an alluring audience, who and how they should be targeted and in what language. What’s the secret and should there be an English crossover? More and more artist are noticing this community – even Beyonce singing in Spanish.

I’ll be sharing the mic with some brilliant folks. If it’s something you’re interested in and you’ll be here or SXSW, come see us!

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About Lynn Currie

Lynn Currie is one of the 3 founding partners at Mercury Mambo. You can read more about her here. If you'd like to get to know her better, you can find her on Twitter. If you prefer to only hear her musings on Hispanics and Hispanic Marketing though, feel free to just follow her on Mercury Mambo's Twitter account.

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