There is a story about the Art Contest and Tour that Mercury Mambo did for our client, Dr Pepper, in the El Paso Times. The tour appeared at local Whataburger restaurants in the city.
The Sabrosura Art Tour is the first to display Dr Pepper and Hispanic art in a mobile forum.
“It’s a great honor to join Dr Pepper in celebrating Hispanic art and culture in a way that gives the artists a new audience and patrons a new appreciation for local talent,” said Todd Coerver, Whataburger’s vice president of Marketing and Innovation”
A recent survey by Vertis Communications revealed that Hispanic consumers are not only more tech-savvy than often considered, but also more likely to spend money on big ticket electronics. For those of us in the industry, this is really not earth shattering news. Hispanics have long been considered early adopters when it comes to electronics, wireless technologies and even some internet technologies.
The report also shed light on which media most influences buying decisions among these consumers. TV of course ranked number 1, followed by advertising inserts/circulars and then the Internet. The Vertis study goes on to report that 42% of Hispanics are researching products online prior to buying. So this got me thinking….which computer companies are asking for this order??
A quick check of the Dell, Apple, Gateway, and HP websites revealed that virtually none of them are!?! None of these companies provide a quick, easy to find link to the Spanish versions of their websites. On most, the visitor must scroll down and select a Spanish speaking country from their “global” offerings in order to view the content in Spanish. HP is nice enough to put the country selection right on top of the page, but sadly offers up “United States - English” as the first and only United States option.
Fortunately for Hispanic computer shoppers, Best Buy and Office Depot get it. Both websites provided a quick click to their Spanish language content. With Christmas just around the corner, I’m just saying, if I were Dell or Apple or HP……..
Better yet, instead of having the Taco Stand outside of the Ultra-Lounge, Nortec has managed to pull that 2-ton piece of steel (carnitas and all) up the stairs and right into the middle of the dance floor.
It’s great to hear their new album. Crown Royal partnered with Nacional Records last year and highlighted Nortec Collective as part of a 3-city Texas Tour.
Cup O' Mambo is written and maintained by the folks at Mercury Mambo, a Hispanic Experiential Event Marketing, Sales Promotion and Branding Agency based in Austin, TX.
