There is a story about the Art Contest and Tour that Mercury Mambo did for our client, Dr Pepper, in the El Paso Times. The tour appeared at local Whataburger restaurants in the city.
The Sabrosura Art Tour is the first to display Dr Pepper and Hispanic art in a mobile forum.
“It’s a great honor to join Dr Pepper in celebrating Hispanic art and culture in a way that gives the artists a new audience and patrons a new appreciation for local talent,” said Todd Coerver, Whataburger’s vice president of Marketing and Innovation”
A recent survey by Vertis Communications revealed that Hispanic consumers are not only more tech-savvy than often considered, but also more likely to spend money on big ticket electronics. For those of us in the industry, this is really not earth shattering news. Hispanics have long been considered early adopters when it comes to electronics, wireless technologies and even some internet technologies.
The report also shed light on which media most influences buying decisions among these consumers. TV of course ranked number 1, followed by advertising inserts/circulars and then the Internet. The Vertis study goes on to report that 42% of Hispanics are researching products online prior to buying. So this got me thinking….which computer companies are asking for this order??
A quick check of the Dell, Apple, Gateway, and HP websites revealed that virtually none of them are!?! None of these companies provide a quick, easy to find link to the Spanish versions of their websites. On most, the visitor must scroll down and select a Spanish speaking country from their “global” offerings in order to view the content in Spanish. HP is nice enough to put the country selection right on top of the page, but sadly offers up “United States - English” as the first and only United States option.
Fortunately for Hispanic computer shoppers, Best Buy and Office Depot get it. Both websites provided a quick click to their Spanish language content. With Christmas just around the corner, I’m just saying, if I were Dell or Apple or HP……..
Introducing the exciting new Latino music band, Grupo Mambo!
Just kidding!
We are just a bunch of interns at Mercury Mambo that are way smarter than anyone out there about Latino music!
We are here to introduce you to Cup O’ Mambo and to the local Latino music scene in the lovely Austin, Texas.
We understand the importance of embracing and learning about the Latino music culture and its diverse sounds found in the local music scene and want to share it with the world.
It is officially Latino Music Month, and we are here to show you the different flavors of la musica latina. Our goal is to attend as many Latino music concerts in the month of May and blog about them. Ultimately, we will post video footage, pictures and exclusive backstage interviews with the bands.
Stay tuned!
We are: Matt: guitar (the real world account coordinator), Rudy: vox, Amanda: drums, Angelica: accordion, Grecia: bass
Not pictured (but still in the field): Angie and Luisa
Peace!
Buying milk at gas stations lately? Well, at least some customers are doing so.
Recent fluctuations in the economy have caused customers to rethink where they eat, drink, and have fun. With food prices rising nearly 5% in 2007, people are becoming increasingly price-sensitive to goods and services.
Consequently, retailers are looking for incentives to keep their customers in their stores.
Enters the opportunity: In-store marketing!
Brands must cater to customers who are price-sensitive to their products in ways that will be contextually pertinent (entertainment, buy/get offers, etc.) for its customers.
As Becky says,
in-store marketing has the power to persuade, the power to motivate, and the power to create brand experiences on a very personal level day in and day out.”
Let that power work for you!
