Archive for the 'Hispanic Marketing' Category

Brown is the New Green: Film & Panel

Published
by
Matt Reyes
on October 3, 2008
in Community, Hispanic Marketing, Latino Cinema and Mercury Mambo Clients in the News
. 0 Comments

Mercury Mambo has been chosen to be on a panel with the director of PBS documentary Brown is the New Green, Phillip Rodriguez, along with other panelists from LatinWorks and GSD&M Idea City.

Brown is the New Green:  George Lopez and the American Dream
Host:  Center for Mexican American Studies & Mexican American Culture Committee
Date:  Monday, October 6, 2008
Time:  7:00pm - 9:00pm
Location:  University of Texas, Texas Union Ballroom 3.202
City:  Austin, TX
OPEN TO THE GENERAL PUBLIC

If you haven’t seen this documentary, it takes an interesting look at Latinos in the United States:

Brown is the New Green features interviews with a variety of influential Latinos, who weigh in, often with conflicting opinions, on the role of marketing and media in shaping Latino identity. Interviewees include Advertising Executive Hector Orcí, actor Bill Dana (”Jose Jimenez”), author Arlene Dávila, media activist Alex Nogales, and the George Lopez show producer Bruce Helford (who also produced Roseanne and The Drew Carey Show).

Hope to see you there!

Mercury Mambo’s Dr Pepper Art Gallery Tour

Published
by
Lynn Currie
on August 11, 2008
in Event Marketing, Hispanic Marketing, Hispanic Marketing, Mercury Mambo Clients in the News and Mercury Mambo In The News
. 0 Comments

There is a story about the Art Contest and Tour that Mercury Mambo did for our client, Dr Pepper, in the El Paso Times. The tour appeared at local Whataburger restaurants in the city.

The Sabrosura Art Tour is the first to display Dr Pepper and Hispanic art in a mobile forum.

“It’s a great honor to join Dr Pepper in celebrating Hispanic art and culture in a way that gives the artists a new audience and patrons a new appreciation for local talent,” said Todd Coerver, Whataburger’s vice president of Marketing and Innovation”


Hispanics are More Tech Savvy than People Think

Published
by
becky
on August 5, 2008
in Hispanic Marketing, Hispanic Marketing and In-Store Marketing
. 2 Comments

A recent survey by Vertis Communications revealed that Hispanic consumers are not only more tech-savvy than often considered, but also more likely to spend money on big ticket electronics.  For those of us in the industry, this is really not earth shattering news.  Hispanics have long been considered early adopters when it comes to electronics, wireless technologies and even some internet technologies.

The report also shed light on which media most influences buying decisions among these consumers.  TV of course ranked number 1, followed by advertising inserts/circulars and then the Internet. The Vertis study goes on to report that 42% of Hispanics are researching products online prior to buying. So this got me thinking….which computer companies are asking for this order??

A quick check of the Dell, Apple, Gateway, and HP websites revealed that virtually none of them are!?!  None of these companies provide a quick, easy to find link to the Spanish versions of their websites.  On most, the visitor must scroll down and select a Spanish speaking country from their “global” offerings in order to view the content in Spanish.  HP is nice enough to put the country selection right on top of the page, but sadly offers up “United States - English” as the first and only United States option.

Fortunately for Hispanic computer shoppers, Best Buy and Office Depot get it.  Both websites provided a quick click to their Spanish language content. With Christmas just around the corner, I’m just saying, if I were Dell or Apple or HP……..