Carnicerias – A Taste of Hispanic Culture

November 17, 2009

A look at carnicerias (meat markets) and the role they play in Hispanic-American culture.
Recent demographic studies indicate that one out every six people in the U.S. will be of Hispanic origin by the year 2012. Hispanic immigrants from Mexico, Central America, South America, and the Caribbean have settled in all parts of [...]

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Bad Press

November 10, 2009

What was your initial impression upon seeing this ad created for Absolut Vodka’s “In an Absolut World” campaign?  The campaign equates ideal or enticing scenarios to the cool factor that comes with consuming Absolut Vodka. Though the ad is from last year, it can still teach us an important lesson about culture savvy, informed marketing.
The [...]

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Music as a means to targeting the Hispanic market

November 3, 2009

It’s always a challenge to come up with new and exciting ways to promote a brand.  In the case of Los Felinos de la Noche, we think State Farm struck gold.
Here’s a quick breakdown of how State Farm created and then utilized Los Felinos de la Noche as a viral, brand-strengthening tool.
What
A brand creating a [...]

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Buzz Words: Hispanics & Social Media

October 21, 2009

Social media isn’t a fad!  It’s a marketing and connectivity revolution.

Social networking sites brim with opportunities for advertisers to engage the consumer and initiate new forms of dialogue – it’s just a matter of figuring out how.
1. Social media and Hispanics = Buzz worthy topics.
2. Developing a solid social media strategy = Buzz [...]

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5 Tactical Best Practices to Ensure a Successful Mobile Tour

September 2, 2009
Thumbnail image for 5 Tactical Best Practices to Ensure a Successful Mobile Tour

I came across this interesting mobile tour/sampling event at my local grocery store here in Austin last week put on by Gardenburger, the vegetarian burger makers. Overall, the brand experience was engaging, the footprint attention grabbing and the brand ambassadors nice and outgoing.
Mission accomplished, right?
Well, yes and maybe no, depending on who you ask. In [...]

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100+ Wise Latinas – Hispana Leadership Summit

September 1, 2009

Many “wise Latinas” gathered last week in Bastrop, Texas for the Hispana Leadership Summit hosted by Hispanic Magazine.
Talk about an air of confidence. It was empowering to be surrounded by creative and strong women that are challenging barriers, finding new business ventures and supporting important causes. The sessions focused on being fearless, taking risks, achieving [...]

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