Posts tagged as:

Hispanic Marketing

H-E-B’s Men’s Zone is Muy Macho

by Becky Arreaga on February 3, 2010

The Men's Zone at H-E-B at FM 3009 and Interstate 35 entices customers because they no longer have to hunt for their toiletries among products tailored to women elsewhere in the store.

Texas-based grocery retailer H-E-B, in partnership with P&G, is testing a new Men’s Zone floorplan concept in three of it’s San Antonio area stores. The concept features a manly blue-lit aisle complete with flat screen TVs and over 534 male personal care products. According to a report in the San Antonio Express-News, P&G pitched the [...]

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Word of Mouth Marketing and Hispanics

by Lynn Currie on May 4, 2009

At Mercury Mambo, we’re Word Of Mouth Marketing freaks. We drink the Kool-Aid. Those companies that are doing it right are getting huge returns on their investments by building an army of evangelists. Most of the traction that’s being seen in this arena is with General Market marketers. The prevalence of Facebook, Twitter and other [...]

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Purpose-based Hispanic Marketing

by Matt Reyes on January 13, 2009

One thing that often happens in marketing in-general is that the brain is often disconnected from the rest of the body. What do I mean, you ask? Well, one of the first things that any agency should do when a client approaches them is ask the following: Why are they in business? What is their [...]

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Cup O’ Mambo Mashup

by Matt Reyes on December 16, 2008

Cup O’ Mambo’s most popular words used in the last 20 posts! If you have a blog, you can make the same type of image using Wordle!

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