Sidney Hopper, chief operating officer of United Supermarkets’ Amigos banner, clarifies some misunderstandings about Hispanic shoppers in this video on SuperMarketNews.com Misconceptions about Hispanic Shoppers
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Posts tagged as:
Hispanics
I’ll (Lynn) be will be one of the panelists for SXSW’s Latino Digital Drive: Why This Audience Matters. An in-depth look at the growing Latin music market, why this demographic represents an alluring audience, who and how they should be targeted and in what language. What’s the secret and should there be an English crossover? [...]
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Mambo’s Matt Reyes made the Austin Social Media’s Top 100 list with his Twitteros, a site for Latinos who Twitter. In honor of Matt’s new celebrity status, we sat down with him over IM for an interview.
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One thing that often happens in marketing in-general is that the brain is often disconnected from the rest of the body. What do I mean, you ask? Well, one of the first things that any agency should do when a client approaches them is ask the following: Why are they in business? What is their [...]
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Guest post by Adrienne Pulido “In the Heights” on Broadway is a magical bicultural, bilingual, biflavorful night of great theatre. You could tell Latinos filled the back rows last Friday night, and it wasn’t just because you could smell our doggy bags from dinner. It was because we waved our hands to “Pa’arriba esa Bandera,” [...]
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We here at the Mambo like to do research at the grassroots level. Throughout the coming weeks, you’ll be seeing a rollout of profiles highlighting Latinos across the USA. Of course, we thought we’d start it off simply by introducing one of our very own: Dennis. Dennis is a marketing manager that works on various [...]
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