Hispanic Marketing & Culture Blog
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I’ll (Lynn) be will be one of the panelists for SXSW’s Latino Digital Drive: Why This Audience Matters. An in-depth look at the growing Latin music market, why this demographic represents an alluring audience, who and how they should be targeted and in what language. What’s the secret and should there be an English crossover? [...]
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Mambo’s Matt Reyes made the Austin Social Media’s Top 100 list with his Twitteros, a site for Latinos who Twitter. In honor of Matt’s new celebrity status, we sat down with him over IM for an interview.
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One thing that often happens in marketing in-general is that the brain is often disconnected from the rest of the body. What do I mean, you ask? Well, one of the first things that any agency should do when a client approaches them is ask the following: Why are they in business? What is their [...]
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To all who entered the contest, we thank you for voting! And, for the finale, here are the winners: Andrea, Jill, and Raul – You Mambo’d the Vote! As an added bonus, we’ve made a YouTube video for your viewing pleasure of all the entries. It’s quite entertaining. Thanks to all who entered! Mambo…que rico [...]
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Guest post by Adrienne Pulido “In the Heights” on Broadway is a magical bicultural, bilingual, biflavorful night of great theatre. You could tell Latinos filled the back rows last Friday night, and it wasn’t just because you could smell our doggy bags from dinner. It was because we waved our hands to “Pa’arriba esa Bandera,” [...]
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