Hispanic Marketing & Culture Blog
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I’ll (Lynn) be will be one of the panelists for SXSW’s Latino Digital Drive: Why This Audience Matters. An in-depth look at the growing Latin music market, why this demographic represents an alluring audience, who and how they should be targeted and in what language. What’s the secret and should there be an English crossover? [...]
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One thing that often happens in marketing in-general is that the brain is often disconnected from the rest of the body. What do I mean, you ask? Well, one of the first things that any agency should do when a client approaches them is ask the following: Why are they in business? What is their [...]
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We here at the Mambo like to do research at the grassroots level. Throughout the coming weeks, you’ll be seeing a rollout of profiles highlighting Latinos across the USA. Of course, we thought we’d start it off simply by introducing one of our very own: Dennis. Dennis is a marketing manager that works on various [...]
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