Sometimes I feel like in-store merchandising and POS are like Cinderella at the Marketing Ball. Overshadowed by their broadcast brothers, ignored by glamor-craving creatives and often an afterthought by budget wielding brand managers. Interestingly enough, last week’s Ad Age, called “shopper marketing” or in-store merchandising, “the hottest medium around” and quoted a study by Deloitte [...]
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