Plenty of bullet pointed food for thought. I appreciate publishers who lay it out in startling stats. So “8% of users account for 85% of clicks?” Whoa. Are we truly reaching our consumer’s minds or just their eyeballs? The banner ad is now 18 years old. It has become a symbol of all that’s wrong [...]
2013 SXSW Interactive – Our Brief Distillation
This year’s SXSW Interactive is showing maturity. Gone are the buzz brand launches and enter the big brand sponsors. Big brands at SXSW isn’t new and they’ve been seen on banners and promos every year. What is new, though, is big brands coming to the table (panel) with open hands and an admittance they don’t [...]
Televisa Publishing + Digital Announces Partnership With Ford Fusion and Zubi Advertising to Launch Vive Vanidades Guia de Technologia App for iPad
The LatinoTakeover is happening outside of the current epicenter of all things tech – SXSW (Austin, TX). For events unfolding at SXSW follow us on our blog, Twitter and Instagram w/ #LatinoTakeover. In an effort to reach more Hispanic female consumers, Ford Motor Company partnered with Televisa Publishing + Digital in a national multimedia campaign [...]
Senior Hispanic Marketing Executives from Target, Kellogg’s and Sherwin-Williams to judge Hispanicize 2013
Hispanicize continues to create amazing content and opportunities. MIAMI, March 6, 2013 /PRNewswire/ — Senior Hispanic marketing executives from Target, Kellogg’s and The Sherwin-Williams Company today were named the official judges of the “El Buen Pitch” competition of Hispanicize 2013 (www.HispanicizeEvent.com), the annual Latino trends event taking place April 9-13 in Miami Beach. Co-created by [...]
Heineken Goes Mobile With Soccer Viewing Party Promo
Heineken latest app promotion is a great example of how digital enhances the overall brand experience, a simple yet powerful idea! Heineken launched the Heineken Champions mobile and Facebook app kicking off a nationwide competition for a chance to bring a grand viewing event of the UEFA Champions League final to the winning city on [...]
Internet Radio Should Be Courting Hispanics
This week, AdAge’s John Trimble brings up a good point: Why aren’t Hispanic advertisers putting more resources into internet radio? Hispanic consumers are the perfect internet radio audience. First of all, Hispanics love to listen to the radio. Alex Sanchez, who started a daily radio call-in show for Hispanic parents when he worked as Director [...]
The New ‘It’ Consumer – Millenials
Value for Millennials is not defined strictly by price, they seek quality of offering, sustainability programs as well as support for causes they deem appropriate from retailers and brands. For example, culture plays a key role in quality food preparation for U.S. Hispanic Millennials, with ready-to-eat, fresh and from scratch revealed as the most common [...]
The Future of Latinos and Social Media
A strong point of view on the importance of Latins and Social media, a synthetic connective tissue that allows them to re-connect culturally and politically for the causes that are most important to them. Social media is allowing people to (re)connect with their Latino tribe. Either by leveraging their social spirit or identity construction. Social [...]
The Rise of Mobile Search and What It Means For Paid Search
Just as I’m crafting the Mambo response to a proposal seeking a fully integrated mobile campaign…I find this fun read. Great to see so many of us are on the same page regarding mobile search. From a business perspective – interesting to find the disconnect in information – as it leads to business opportunities for [...]
Gorton’s Seafood Launches Hispanic Microsite as Resource for Spanish-Speaking Consumers; New Site Includes Product Information and Family-Pleasing Recipes – San Antonio Express-News
Spanish-speaking seafood consumers now have a new resource to assist them in finding ways to get seafood on their plates twice a week, in accordance with the USDA’s MyPlate dietary guidelines. Gorton’s Seafood has launched a new Spanish-language microsite, GortonsEnEspanol.com, which features information about the company, its products, and family-pleasing recipes, as well as access [...]
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