This article provides a great summary of the Hispanic opportunity from marketers. What I found most interesting is the fact that 1 in 4 new businesses is opened byHispanics. This fact didn’t truly surprise me as Hispanics have long been known for their entrepreneurial spirit, strong work ethic and aspirational drive for success. Butmarketers take [...]
Branding Opportunities in the Baby Care Industry with Hispanic Moms.
This is a great assessment of the industry and the opportunities that exist for brands. While Hispanic moms may hold strong to traditional values and roles, they are quick to grasp new resources that will improve their lives and the lives of their children. Online communities, social media and mobile shopper marketing tools provide real [...]
The Rise of “El Twinkie”
With the eminent demise of Hostess, millions remain in suspense as to the fate of the infamous Twinkie, among other beloved American snacks. The global leader in packaged baked goods, Grupo Bimbo, has recently received heightened media attention as a potential buyer not because of its purchasing capacity, but because of its foreign ownership. No [...]
Marketers Learning Multicultural Marketing Is Everyone’s Responsibility
Walmart’s Senior VP of Brand Marketing and Advertising, Tony Rogers, addressed a crowd gathered at the ANA Multicultural Marketing & Diversity Conference in Miami Beach earlier this month to announce what many companies are finally catching on to—multicultural marketing works best when everyone takes responsibility for it and it’s not relegated to silos. Rogers, who [...]
Campaign Creates New Milk Time For Hispanic Kids
In order to create a new milk-drinking ritual amongst Hispanic consumers, The California Milk Processor Board has launched a new ad campaign that encourages parents to put their kids to bed with a story and a glass of milk. The campaign kicks off with an adorable animated spot that features musical milk droplets singing to [...]
Target To Put Out RFP For Hispanic Agency, Says AdAge
Wednesday, Ad Age started the online rumor that Target would put out a request for proposal for a Hispanic ad agency by the end of this week. Though the discount chain was very tight-lipped, an interview with Target senior VP of marketing Shawn Gensch gave readers a little insight into how this marketing powerhouse strategizes [...]
M&M Commercial Courts Lovers Of Chocolate & William Levy
A recent M&M spot that began airing this month features telenovela and Dancing with the Stars Latin heartthrob William Levy—the only man in the world who can hold a woman’s attention while chocolate is on the screen. The spot called “One Track Mind” features Levy & a light brown M&M called Ms. Brown—a color that [...]
Nestle Targets Hispanics For Back-To-School
We had to search the internet far and wide to find a back-to-school campaign aimed at Latinos, but leave it to Nestle USA to be the one to do it. The food company with a long history of courting the Hispanic market, both in this country and in Latin America, is holding a back-to-school [...]
Coke Launches its First Olympic Campaign Aimed At U.S. Hispanics
Coca Cola has teamed up with Telemundo to take advantage of the 2012 Summer Olympics, (which kick off tonight in London), as a tool for reaching Hispanic consumers. The campaign, according to Adweek, will focus not on Latin American countries, but on the good old U.S. The multi-network (Telemundo and mun2), multiplatform (on-air, online, and [...]
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