The Mambo Difference

A Unique Marketing Collective

At Mercury Mambo, we think more like a client, more like a marketer, more like a sales team—and less like an agency. We’re a creative, fun, loud, and awfully smart bunch of marketing junkies who love what we do and have fun doing it.

While other folks enjoy the ads during the Super Bowl, we’re thrilled to walk the aisles of our favorite supermarkets and convenience stores. We love to see what makes our consumers tick, what they’re buying, and why they’re buying it. As you might have surmised, we not only think a little differently than your average agency, we act a little differently as well.

Custom Teams

As a unique marketing collective, we cherry-pick the brightest seasoned marketing professionals, strategy specialists, and freelancers to custom build teams that are best suited to fit your needs. We credit this approach for the frequent “A-ha!” moments and cultural relevance that lead to effective communications for our clients.

How do our clients benefit from the custom-team approach?

*  “Tier one” talent dedicated to each project

*  Professional, seasoned marketers with expertise in your product category and target market

*  Team members with a passionate interest in your program’s success—after all, they chose your account!

The Power of One

We play well with others (including other agencies) and sincerely value and respect their contributions to building your brand. Basically, it’s one team … one goal … no problem.

The Mambo Approach: See, Think, Do

Utilizing our brand marketing approach called “See, Think, Do,” we work hand in hand with our marketing partners to uncover barriers … and opportunities.

*  See—immersion phase, including consumer, brand, corporate, and distribution. Result: cultural leverage points.

*  Think—strategy development, using leverage points to identify links between brand and consumer.

*  Do—plan development, execution, and measurement.