The country’s fastest-growing consumer segment is too big and too profitable to ignore.
Many believe that the popularity of convenience stores and the tendency for diverse purchases among Hispanics can be traced to the Hispanics’ affinity for neighborhood “bodegas” or “tienditas.”
Describe your perfect customer. No doubt it would be someone who shops at convenience stores more often, spends more money during each trip and buys across more categories. According to the Greenfield Online/Mintel Hispanic Consumer report, you have just described the Hispanic consumer market.
As the current recession continues to put a strain on retailers, it becomes even more critical to allocate time and resources towards your more profitable clientele. For retailers across all channels, this segment is often times the Hispanic market. [click to continue…]
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