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Must Reads

Live Events Increase Purchase Intent by 50%

June 17, 2009
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A new survey just out by the Advertising Research Foundation revealed that “in-person events” can increase purchase intent as high as 52 percent! The study defined “in-person events” as brand-sponsored events including sports championships, walk-a-thons and theme parks. While these “brand experiences” drove purchase intention from 11 percent to 52 percent among consumers, researchers indicated [...]

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5 Things to Know about Unacculturated Hispanic Moms

June 17, 2009

Family is her top priority.
Family is numero uno. Everything she does, she does for them. For her, the sign of success is a happy family. Things that are important include: children having a better life then they did, protecting children from bad things and making sure that children are always happy.
She’s stressed!
Mom’s have an important [...]

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How Hispanic Shopping Behavior is Different that their Anglo Counterparts

June 17, 2009

Unlike their Anglo counterparts, Hispanics are in no hurry to get in and get out of a grocery store.
A recent study released by TNS entitled the Hispanic Shopper 360 Study confirmed what most retailers in Hispanic communities already know – for Hispanics, shopping is an experience, not a sport. Unlike their Anglo-counterparts, Hispanics are in [...]

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