From the category archives:

Worth A Look

Social Media Sites: Yep, Hispanics are On Them!

June 17, 2009
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The 2008 Google Zeitgeist is out and seems to backup some of what we’ve been seeing at The Mambo – Facebook is gaining popularity among Spanish dominant users.
On February 7, 2008 Facebook launched its Spanish version. Since then, we’ve been noticing a lift in Hispanics on our own pages and with our own friends both [...]

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Hispanics Are Mainstream: Is Your Marketing Plan Ready?

June 17, 2009

In preparing for a presentation early last week, I came across an incredible report on Multicultural America put out by Geoscape.  Geoscape has always been a leader in providing demographic data, population projections and mapping services to agencies and marketers alike that are tapping into this segment.  Based on their latest report, the AMDS Executive [...]

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What’s the Occasion in Occasion Based Marketing?

June 17, 2009

Occasion – definition

a favorable opportunity or circumstance
a state of affairs that provides a ground or reason b: an occurrence or condition that brings something about ; especially : the immediate inciting circumstance as distinguished from the fundamental cause
happening , incident b: a time at which something happens : instances
a need arising from a particular circumstance

Occasion [...]

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¡Viva Shopper Marketing!

June 17, 2009

The term “shopper marketing” has become a pretty powerful buzz word around the halls of CPG manufacturers and retailers alike lately.  What I find curious is that many marketers are unclear as to the exact definition of the term.  A quick Google search uncovered a multitude of definitions ranging from
“…collaborating with the retailer to advance [...]

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Understanding The Hispanic Market for Convenience Stores

June 17, 2009

The country’s fastest-growing consumer segment is too big and too profitable to ignore.

Many believe that the popularity of convenience stores and the tendency for diverse purchases among Hispanics can be traced to the Hispanics’ affinity for neighborhood “bodegas” or “tienditas.”

Describe your perfect customer. No doubt it would be someone who shops at convenience stores more [...]

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