Writer Glen Llopis, who “focuses on bringing the immigrant perspective to business leadership and workplace innovation to cultivate growth for corporations,” says he’s surprised more businesses aren’t aggressively courting the Latino dollar given that their position in the marketplace makes them the perfect group to save America’s economy. “Put another way,” Llopis says of the [...]
Telemundo.com, Verizon Wireless & Chevy Launch Bilingual Series
May 3 saw the premiere of Telemundo.com’s first ever bilingual, branded entertainment series. The webnovela, called Mia Mundo, targets young, Hispanic women who, like the title character, are Modern Independent Achievers. In fact, the title character’s name, Mia, is an acronym for just that. Each 13-minute, online episode features a 60/40 English/Spanish script with prominent [...]
Mobile Latinos Like To Shop With A Friend
Data from a recent survey of more than 500 Hispanic smartphone users says that 68 percent of them prefer to shop in person and with a companion when buying expensive items and approximately 50 percent like to bring a companion even when buying everyday items like toilet paper. But Latinos love being online! How to [...]
Randy Falco, CEO of Univision, Woos Ad Dollars From NBC
Randy Falco, the CEO of Univision charged with bringing the company into themainstream, has made a bold proposition to media buyers: Take your general market dollars and give them to his network. The former NBC President even took a stab directly at his former employer in an ad campaign that began running late last month. “Guess [...]
Mexican Political Ad Gets 2 Million Views; Gets Taken Down
A political ad from Mexico went viral this week in that country and the United States for its stunning portrayal, by child actors, of ordinary Mexican people, many of whom are engaged in illicit activities. The sponsoring organization, Nuestro Mexico del Futuro, (Our Future Mexico), produced the spot to kick off a campaign for [...]
Hispanicize 2012 Kicks Off In Miami
This week the annual Hispanic marketing conference Hispanicize kicked off it’s third year with 700+ participants traveling to Miami April 12 and 13 looking to find the most cutting edge strategies for garnering the attention of Latino eyeballs. With the addition of a Latino film festival, this year, creators of the event are billing it [...]
Hispanic TV Exploding In 2012
This year, so many Hispanic vehicles are coming to U.S. broadcast television there can be no question that marketers have seen the future and it’s Latino. This, of course, has everything to do with the tremendous sales growth Spanish-language TV has seen in 2011-12. “The reported 2011/2012 upfront numbers were $1.75 billion for Univision, and [...]
PepsiCo Approaches Latin Marketing From A New Angle
Senior Director of Cultural Branding for PepsiCo Javier Farfan says his company is approaching their brand marketing in a way that puts Latinos at the core of its target audience. Marketing to Latinos is traditionally an afterthought, Farfan told Fox News Latino. But for PepsiCo these days, the trick is either to create products up [...]
Chasing the Trendsetters: Has SXSW Jumped The Shark?
Thanks to the internet and the shrunken global media scene, SXSW has exploded to become a multi-media behemoth with four arms and counting. For advertisers wanting to reach a whole lot of media hungry people, it’s currently great, but not for long. Those people who love to consume the very latest in media trends will [...]
Using Facebook’s New Brand Timeline To Reach Online Latinos
Last week Facebook launched the new Timeline layout for its brand pages, something multicultural marketing agencies should note because the latest numbers for 2012 show that the digital divide for online Latinos is closing. In January 2012, online Hispanics comprised 15% of the total US online market. When you consider the Hispanic population is 16% [...]
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