By Paulina Artieda Time.com recently pushed out a poll asking, “Who’s the Most Influential Millennial?” Voting ends today and so far at the top of the list you have big names like Jennifer Lawrence, Mark Zuckerberg, Adele, and Beyoncé. With 25% of all millennials being Latinos, we’re surprised to recognize only one Latino millennial on the list, Argentinian soccer player [...]
Univision Slams English Networks For Delivering Less
Univision is throwing down the gauntlet. Their audience requires attention from advertisers and in my playbook Univision is my first go-to as your best bet for your advertising dollar. The secret is out…and Univision is saying it VERY loudly – and deservedly so. Steve Mandala, Univision’s exec VP of advertising and sales, pointed out that [...]
Can Latinos Help Marketers ‘Cross the Chasm?’ – Forbes
An interesting article talking about new products, especially tech companies, whose first consumer target is early adopters. But….if consumers are looking for value more now than ever – maybe because it’s the residual effect from the recession, it takes time for products to establish themselves as bringing “true” value…so traditional early adopters are not adopting [...]
Mambo Intern Highlight: Olga Rangel
Our three student interns have done an amazing job assisting, creating and acting on many different projects. They are an integral part of the Mambo magic. Olga Rangel, University of Texas at Austin Q: What’s next for you – graduation, summer vacation, travel abroad? Olga: I am excited to be graduating from The University of Texas at [...]
Are you Celebrity? Marquee Las Vegas Shares Instagram Marketing Strategy
How can Instagram complement your current campaigns…new campaigns…your personal life? We’re all celebrity in some way. Show Instagram how your clients and your life are photo-tastic. We reached out to Marquee and asked for an interview for Nightlife Marketing Resource readers on how they work their Instagram magic. Neil Johnson – “Instagram has become one [...]
Mambo Intern Highlight: Sofia Martinez
Our three student interns have done an amazing job assisting, creating and acting on many different projects. They are an integral part of the Mambo magic. Sofia Martinez, St. Edward’s University Q. What’s next for you – graduation, summer vacation, travel abroad? Sofia: I will graduate on May 11th with a BBA in International Business. Shortly [...]
Mambo Intern Highlight: Jordan Madrigal
Our three student interns have done an amazing job assisting, creating and acting on many different projects. They are an integral part of the Mambo magic. Jordan Madrigal, University of Texas at Austin Q. What’s next for you – graduation, summer vacation, travel abroad? Jordan: This summer it is going to be a mix between summer [...]
Mexican Mother’s Day is a deserved (for Mom) extension of our culture
By Megan Clark, Account Executive Mother’s Day is right around the corner on May 12th, but also on May 10th… Mexican Mother’s Day. If you aren’t Hispanic, then you probably didn’t know this existed; well now you do. I received an email from Teleflora to send flowers to my mother for Mother’s Day. This didn’t [...]
Quick List: 15 Stats Retailers Should Know About Pinterest
Pinterest is proving to be a great example of where “commerce and culture collide.” Social media culture is paying off for retailers on Pinterest and here are the numbers to prove it. Thanks to Digiday for this great reference. Unlike many social platforms, Pinterest has two things going for it: it isn’t just a bunch [...]
Mi Gente Mobile arrives as the first Mobile Network Designed for Latinos
Great to see a focus on affordable international rates. But I do find the data plans puzzling and potentially an issue considering the over-indexing of digital streaming media. These plans are comparable to other Sprint network resellers – but they offer unlimited data. I am torn as to what I would recommend to a friend [...]
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