I came across this interesting mobile tour/sampling event at my local grocery store here in Austin last week put on by Gardenburger, the vegetarian burger makers. Overall, the brand experience was engaging, the footprint attention grabbing and the brand ambassadors nice and outgoing. Mission accomplished, right? Well, yes and maybe no, depending on who you [...]
100+ Wise Latinas – Hispana Leadership Summit
Many “wise Latinas” gathered last week in Bastrop, Texas for the Hispana Leadership Summit hosted by Hispanic Magazine. Talk about an air of confidence. It was empowering to be surrounded by creative and strong women that are challenging barriers, finding new business ventures and supporting important causes. The sessions focused on being fearless, taking risks, [...]
Más Club in Houston
I wish Houston was less than three hours from Austin. I am contemplating driving to Houston once a quarter to shop at the new Sam’s Hispanic concept store, Más Club. I will throw a few empty ice chests in the truck and head down there Saturday morning and return that evening with enough specialty and [...]
Latino vs. Hispanic
We often get the question: “Which is preferred, Latino or Hispanic? We decided let Twitter decide with this Twitter Word Fight.* *Nope, it’s not scientific, just good, clean, fun.
Thank You Thursdays
FOM (Friend of Mambo) Kandace Fierro, who works for the Girl Scouts, came by the other day with a cookie delivery. As we started going through the boxes and eating the Thin Mints, we noticed a box called “Thanks-A-Lot™.” As a Girl Scout cookie purist (again, back to the Thin Mints), I had never heard [...]
Good Example of Experiential Marketing
Experiential can be simple. We love this example. Since I’m sharing this with you in a blog (and you’re reading it), let’s add to the success of this campaign that it also is getting some Word of Mouth marketing. httpv://www.youtube.com/watch?v=Rs8YyYAXf2A
Discovering Great Latin Music in the ATX
The team here at Mercury Mambo has always been a huge supporter of emerging Latin music talent. With the creation of Studio Mambo and with the support of Paul Saucido of The Saucido Slant fame, we are able to bring new artists, new sounds and new perspectives to the attention of marketers and brands across [...]
Word of Mouth Marketing and Hispanics
At Mercury Mambo, we’re Word Of Mouth Marketing freaks. We drink the Kool-Aid. Those companies that are doing it right are getting huge returns on their investments by building an army of evangelists. Most of the traction that’s being seen in this arena is with General Market marketers. The prevalence of Facebook, Twitter and other [...]
Chikita Violenta Sings at Mercury Mambo
Chikita Violenta stopped by Mercury Mambo for an interview with Paul Saucido of The Saucido Slant. While here, they performed one of their songs. Chikita Violenta Singing at Mercury Mambo from Lynn Currie on Vimeo.
Monte Negro Sings at The Mercury Mambo
Monte Negro stopped by Mercury Mambo for an interview with Paul Saucido of The Saucido Slant. While here, they performed a song. Monte Negro Visits Mercury Mambo from Lynn Currie on Vimeo.
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