The much-anticipated launch of EA Sports fourth FIFA Street game, the first in almost as many years, is almost upon us. Latino soccer fans have been particularly excited ever since EA announced, in November 2011, that Argentine footballer Lionel Messi signed a deal to become the new face of the FIFA franchise. Messi, as he [...]
Gorton’s Seafood Spanish Faux Pas Corrected Thanks To Bloggers
When Gorton’s Seafood recently launched their Spanish-language website, gortonsenespanol.com, to speak to Hispanic consumers, they overlooked one tiny accent mark and it made a huge difference. Intending for their homepage headline to translate to “Moms & Seafood,” or “Mamás y Mariscos,” the editors instead published the headline “Mamas y Mariscos,” which has another meaning entirely. [...]
24th Annual Premio Lo Nuestro Latin Music Awards Reaches 10.8 Million Viewers And Kills In Social Media
The country’s longest running Latin music awards show, Premio Lo Nuestro, aired on Univision for the 24th year in row on February 16, 2012 and, though its 10 million average viewers helped rank Univision as the #2 network for adults 18-34 for the third year in a row, its through social media that the broadcast [...]
Ricky Martin Stars In Glee’s Latin Episode
Tonight on Fox’s hit musical show Glee, Ricky Martin will guest star as “The Spanish Teacher.” The largely anticipated episode is the latest major network television nod to the growing influence of Hispanic culture on mainstream television. As we discussed two weeks ago in a post on CBS’ new Rob Schneider sit-com Rob, the time [...]
jcpenney “Fair & Square Pricing” Campaign Jibes With “Mercury Mambo Hispanic Shopper & Retailer Study”
jcpenney’s new “Fair and Square Pricing” campaign could be poised to be a big hit with Hispanic consumers according to our recently completed “Mercury Mambo Hispanic Shopper & Retailer Study.” The campaign, which does away with sales in lieu of a constant supply of discounted prices, is just one element of jcpenney’s transformation strategy unrolling [...]
¡Rob! Is Re-Establishing Network TV’s Relationship With Latino Viewers
Two week’s ago, CBS debuted ¡Rob!, a sit-com about a lifelong bachelor played by comedian Rob Schneider who impetuously marries his Mexican-American girlfriend of six weeks in a Las Vegas ceremony and now must win over her tight-knit family. The pilot, though panned by critics, premiered with the time period’s best viewer and key demographic [...]
Why Latino Marketers Should Know About Pinterest
Pinterest is an online pin board social media site that has been around for almost two years, but exploded some 40 times in the last six months of 2011, turning it into one of the Web’s Top 10 social networks, according to tracking firm Hitwise. A visual moodboard that users can share publicly, it’s a [...]
Marketing To Latinos A Big Winner Through The Holidays
Marketers who won big with Latinos this holiday season incorporated cultural cues while providing holiday entertainment to fit a range of budgets. Disneyland in Anaheim, California, extended the spending season by holding their first annual Dia de Reyes, or Three Kings event on the weekend of January 6. Traditionally celebrated in Latin countries 12 days [...]
Telenovelas Ready To Take Over For American Soap Operas
Since January 13, the death toll for American soap operas totals four in just three years, as One Life To Live aired its final episode. For a genre named literally for its ability to sell household cleaning products to housewives, this means serious business for advertisers. If the trend continues, by the year 2017, we could be living in [...]
Why Does Latino Digital Deserve Its Own Marketing Plan?
There’s a tendency in general market advertising to think of minority advertising as a way of ghettoizing an audience. But when it comes to the land of digital consumers, author Giovanni Rodriguez says the Latino segment is more of a high-end neighborhood. With roughly 10 percent of U.S. buying power, Latino marketing spend, he [...]
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