Liz Arreaga
Partner

Liz is one of the agency’s founders. Whenever you run into her, she’s ruminating on the next big idea for clients and soon-to-be clients. Her philosophy is: always think like marketers, push hard like a sales force, and enjoy life like there’s no tomorrow! And there’s nowhere better to do all of the above than Austin and Los Angeles, the two cities where Liz splits her time drumming up ideas and business. Liz loves a client that really wants to build a passionate partnership to drive brand loyalty and sales through innovative marketing. She likes to seize the moment when companies realize that a “one size fits all” approach doesn’t fit the Hispanic consumer. That’s the Mercury Mambo edge—bringing personal and professional experience to the huge challenge and opportunity of marketing to the Hispanic population. Liz is all about the vision and the art of the possible.

Facts about Liz

*  Expertise lies in developing and maintaining brand and in developing turnkey retail programs
*  Fought the “cola wars” for 13 years from corporate, field, and bottler marketing positions for Coca-Cola USA
*  Spearheaded the ethnic marketing efforts on behalf of Coca-Cola USA’s largest bottling operation, Coca-Cola Enterprises Los Angeles
*  Earned a BA from St. Mary’s University and an MBA from Pepperdine University
*  Jogs, cycles, and scoots around Venice and Santa Monica on “Blanca,” a Yamaha Vino scooter

Becky Arreaga
Partner

Becky is the agency’s president as well as one of its founders. And Becky embodies the essence of the word “mambo”—high energy, movement, and passion. She’s especially passionate about creating an agency culture that encourages creativity, collaboration, respect for clients and peers, and a healthy, balanced life. It’s called the Mambo Magic—passion, commitment, and fun. Becky sees the vision, and as a master of both strategy and tactics, she can get clients there and beyond. Her philosophy is: do what’s right for the client and build the team to achieve the client’s’ goals. She’s done her time in the big-agency world, learning the ins and outs and finessing marketing and advertising to Hispanics. Being first and best at what she does is in the blood; her father was the first Latino inducted into the Baylor University Athletic Hall of Fame. Sic ’em, Bears!

Facts about Becky

*  Expertise lies in developing a strategic approach to the brand and building a road map for success
*  Worked 10 years, from the bottom up, at the nation’s largest Hispanic agency (now called Bromley Communications) and landed their most prestigious account, Coca-Cola USA, in 1989
*  Departed the big-agency world in 1997 as vice president, director of account services
*  Earned a BA from Texas Tech University and a master’s in advertising at The University of Texas at Austin
*  Published a report entitled “In-Store Advertising and Its Impact on Hispanic Purchase Behavior”
*  Renowned for single-handedly bringing “bear claws” back into fashion for the paparazzi (it’s a Baylor thing)

Lynn Currie
Partner

As the third founder, Lynn completes the Mambo triumvirate. On the outside, Lynn seems like the quiet one, but her brain is processing faster than most microchips. She’s churning on how to go from vision to execution—with all the steps in between. Lynn loves all things geek and do-it-yourself-ish. If there’s a way to wire up something to run off of a computer or a remote, and instructions are on the Internet, she’ll be working on it. Don’t let that fool you, though. Lynn’ brings to the Mercury Mambo team an impressive range of marketing knowledge and experience in design and production. She’s virtually transformed client’s’ marketing goals into profitable solutions using print and web solutions. Lynn is really proud of the fact that, as an agency, Mercury Mambo attracts talented people—both as employees and clients. And Lynn loves Austin. Give her 24 hours, and she’ll show you the coolest boots on the planet, the best margarita in the U.S., a legendary little music joint, and the largest urban bat population.

Facts about Lynn

*  Executes flawless events, from planning stages through to event day, complete with all the behind-the-scenes pieces that must fall into place for great events
*  Delivers all kinds of creative results effectively and efficiently—from the big idea to point-of-sale pieces
*  Managed and implemented solutions for clients such as SBC, Sea World, Range Rover, Kinko’s, and Advanced Micro Devices
*  Earned a BA from the University of Texas
*  A connoisseur of margaritas and buffalo wings—not necessarily eaten together!


April Alejandro
Director - Client Management

With over eight years of Hispanic marketing experience, April contributes a depth of consumer and strategic knowledge. Prior to joining Mercury Mambo, April worked as a group account director at LatinWorks Marketing, leading the strategic, creative, and promotional efforts for top brands like SBC, Pulte Homes, Fannie Mae Foundation, the United States Air Force, Fanta, Johnnie Walker Black Label, and Budweiser. Of particular interest is her expertise in the adult beverage market, where she led the growth of the Hennessy Urban Hispanic program from one-market in 2000 to an 11-market, multimillion-dollar program (including four active markets in Texas). Working in the spirits industry for the last five years, she’s gained vast knowledge of Hispanic purchase and consumption trends in on-premise and off-premise accounts—sampling protocol, TABC guidelines, etc. She’s also led the strategic development and execution of successful programs such as Urban Movida (the first national program to recognize Latino DJs), key Texas concerts, and events including the first ever Emmy’s en Español in San Antonio. In addition, April has an established knowledge of field marketing through experience on Burger King, Cadillac, and Pontiac accounts.