At Mercury Mambo, we understand that a brand’s most powerful point of impact is at the point of sale -the point where commerce and culture collide. We understand the power of culturally relevant sales promotions, events, and marketing programs. At Mercury Mambo, our programs have...
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MERCURY MAMBO and AOL® Latino Team Up To Drive Content for Ford’s Mi Negocio Web Hub
Hispanic Entrepreneurial Community Features Prominent Leaders
Austin, TX, September 13, 2006 – Mercury Mambo today announced the agency has teamed with AOL® Latino to provide content and support for the acclaimed Mi Negocio web hub, an entrepreneurial community for Hispanics, sponsored by Ford Motor Company and serving the Hispanic business community since 2004.
The site, http://www.ford.com/go/minegocio, is presented by AOL Latino and aims at providing Hispanic small business owners and “dreamers” (those wanting to start their own business) information on key topics to help them develop business and access to successful Latino business owners, called Motivadores who will provide advice and insight on a variety of topics through a variety of outlets.
Mercury Mambo, renowned for their contacts in the Latino community, has provided the Motivadores for the topical discussions that are focused on entrepreneurial development, financial planning and marketing. To kick off the campaign, Mercury Mambo secured Lionel Sosa, named by Time Magazine as one of the 25 most influential Hispanics. Sosa is the author of the recently published book, Think and Grow Rich – A Latino Choice. He is also the founder of MATT.org, Mexican and Americans Thinking Together, or MATT.org, a non-profit organization created for everyone concerned about Mexican-American life and issues.
As part of their efforts, the Mercury Mambo team secures the Motivadores, assists in developing content and relevance to the audience and helps deliver the following outreach vehicles for the website:
“This is an incredibly exciting opportunity for Mercury Mambo, ”said Becky Arreaga, President, Mercury Mambo. “Hispanics have a tremendous entrepreneurial spirit and are driving major parts of the economy today. We’re proud to help provide the experts and the tools necessary to help these businesses owners and dreamers succeed.”
Mercury Mambo specializes in developing culturally relevant strategies and communications programs in both English and Spanish that help companies reach Hispanic consumers.
About AOL® Latino
AOL Latino, the leading Internet service provider for U.S. Hispanics, offers comprehensive Spanish product features and content including U.S. and Latin American news, the latest in music, entertainment and sports, as well as access to all the existing English language content available on the AOL service for no extra cost.
