MERCURY MAMBO Delivers for Clients – Growth in Event Business Unmistakable

Major Brands Count on Mambo to Deliver the Goods

Austin, TX, October 4, 2006 – Mercury Mambo is enjoying the fruits of their labor. Just over one year has passed since announcing its event subsidiary, and today, Mercury Mambo announces tremendous growth among existing clients and new clients as the agency racks up a reputation for producing incredible events that drive brand loyalty and sales. In fact, many clients have doubled or tripled their budgets this year alone based on Mercury Mambo’s creativity, promotional tie-ins and overall flawless execution in multi-layered, multi-market promotions.

In the past few years, more and more of the world’s most recognized brands are turning to agencies that have a more integrated approach to marketing and, a big component of that is event marketing. And, many brands want tight integration with TV and radio spots and print to the on-the-street or event piece of marketing budget.

“Mercury Mambo has a huge advantage because we can offer integrated marketing campaigns that include the on-the-street or event promotion as part of the branding and sales process,” offers Becky Arreaga, president, Mercury Mambo. “With Dr Pepper for example, we created the branding and marketing support for the Unmistakable Concert Series and built the multi-city concert event that included Los Lonely Boys and Conjunto Primavera.”

Dr Pepper enjoyed great success last summer with the concert series, having focused on multiple venues and family style events. As part of that effort, Mercury Mambo produced turnkey events targeted at the Hispanic market for Dr Pepper with tremendous success. Based on the success of last year, Mercury Mambo again was selected to execute a more ambitious plan in more cities and pulled the enormously popular Los Lonely Boys and Conjunto Primavera for the 2006 series. Mercury Mambo created multi-layered events with in-store promotions around each concert.

Other clients have turned to Mercury Mambo again with increased business based on previous successes. U.S. Cellular, for example, worked with Mercury Mambo last year on creating interactive activities for the company’s presence at Hispanic festivals. Based on the success of those 12 festivals, U.S. Cellular asked the Mambo to create an even bigger event presence at 18 Hispanic festivals across the Midwest.

“The Mercury Mambo shares U.S. Cellular’s commitment to customer service,” said Santiago Torres, Marketing Programs Manager at U.S. Cellular. “U.S. Cellular® and Mercury Mambo worked together to create a unique and engaging visitor experience that really drew in customers and prospective customers.”

Mercury Mambo specializes in developing culturally relevant strategies and communications programs in both English and Spanish and is often selected by companies who are hoping to reach Hispanic consumers.

“We’re very proud of the work we have done on behalf of our clients and thrilled that they return looking for new and creative ways to reach the Hispanic market,” said Becky Arreaga, president, Mercury Mambo. “All of these projects have provided the Mambo team with the opportunity to highlight our on-the-street marketing and event techniques that help companies build loyalty among Hispanic consumers.”